Website Design - Branding

Serving up the stars since 2003, Slooh came to Dogs of Design for help with a website redesign and rebranding. Offering live viewings of beautiful celestial objects, Slooh.com allows you to control the telescopes from your own computer. Slooh wanted to improve their customer & visitor base as well as make their website more user friendly for astronomers of all ages. Dogs of Design evaluated the situation and determined that a complete website redesign and rebranding would be the best course of action to make Slooh the top dog in the field of online astronomy. 

Website Branding Obstacle

The most notable obstacle for Slooh was the outdated look to their website. Slooh had the tools to find stunning astronomical images but didn’t showcase many.  The majority of the public sections of the website were pretty plain in design and color. Another obstacle for Slooh was the fact that their main selling points of information were buried within the website. After extensive research, Dogs of Design was able to show that most visitors left Slooh.com after visiting the home page due to the fact that it was difficult to determine exactly what was going on. This coincides with another obstacle for Slooh which was that the tone of the website appeared suited more for the professional astronomer, something Slooh wanted to change by making the product available to astronomers both young and old.

Website Branding Solution 

Dogs of Design set to work in making Slooh the leader of the pack in the field of astronomy when work began on Slooh.com. Knowing that people want to see the celestial objects that are among the stars, Dogs of Design knew that showcasing these beautiful images as well as adding color could bring new life to the website. Working with Slooh, Dogs of Design copywriters rewrote the website to display the information in a user friendly way as well as showcase some aspects to Slooh that previously went unknown. Since Slooh wanted to reach out to a wider customer base, Dogs of Design knew that creating pages that explained how even kids could have fun with Slooh would excite both kids and parents into looking up at the stars. Showcasing the different ways someone could purchase time with Slooh also helped in making the website more easily accessible.

Website Development Process

These changes were made to Slooh.com through the use of Dogs of Design’s talented staff and multiple multimedia tools. From extensive copywriting to the implantation of Flash CS3 aspects, Dogs of Design helped reestablish Slooh as the top dog among the stars.