Website Design - Branding 

“The Science of Service Excellence” is the motto of Lexology, a Southern California Lexus & Toyota service shop. Dogs of Design proves continuously that they are the alpha dog when it comes to the science of design. Seeking out Dogs of Design in June of 2008, Lexology had desires of making their mark on the internet with a new website design.

Website Branding Obstacle

Lexology did not have a website before coming to Dogs of Design, so the largest obstacle facing them was trying to determine what it was they wanted on their site while sticking to the cost-effective budget they wished. Drawing in more customers was a key concern for Lexology as well as easily explaining what services they could provide for Lexus and Toyota vehicles. Lexology also wanted a unique style while maintaining a professional look, something Dogs of Design knows plenty about.

Website Branding Solution

Since the Dogs of Design were essentially starting from scratch, they worked with Lexology in creating a simple yet visually stunning website. Dogs of Design’s talented copywriters set to work on creating the content Lexology wanted and explaining services in an easy to understand manner.

Website Development Process

The website created for Lexology showcases the best that Lexology has to offer while breaking the mold of the stereotypical “grungy repairshop.” Dogs of Design used extensive copywriting and aspects of Flash CS3 to help Lexology roll in style.