Website Design - Branding

Fabtech Motorsports came to Dogs of Design in search of a new look. Already a top dog in the industry of aftermarket truck products, Fabtech wanted to ensure that they would remain the leaders by maintaining a cutting edge website design complete with flash animation. With the help of Dogs of Design, Fabtech wanted to redesign their website as well as showcase both their products and the Fabtech Motorsports team in a new and exciting way.  With high-quality photographs and detailed text and a fully linked application chart for each suspension kit customers are able to see all the details needed to make important purchasing decisions.  A video wall with streaming action-packed off-road short clips was a huge success for traffic on the site.

Fabtech Motorsports

Website Branding Obstacle

As is the case with many websites, the biggest obstacle for www.FabtechMotorsports.com was page navigation. It had been noticed that several sections of the site were hard to access and it would often be difficult to find exact items if you were searching for a specific product. Another obstacle for Fabtech was showcasing their products. Fabtech came to Dogs of Design in hopes of being able to setup an online catalog where the products could be showcased and purchased all online.  A final, but equally important obstacle for Fabtech was their ability to showcase the Fabtech Motorsports Racing Team. Fabtech was looking for an interactive way of presenting the team to the world.
 

Website Branding Solution

Dogs of Design kicked it into overdrive when work began on redesigning the Fabtech website. Starting off with a completely new website design, Dogs of Design made it easier to navigate the website as well as give it a fresh look while still maintaining the essence that is Fabtech Motorsports. Knowing that Fabtech wanted to showcase the Fabtech Motorsports Racing Team, Dogs of Design implemented videos of the racing team as well as other off-road vehicles then placed them within the website. When it came to showcasing the products for Fabtech, Dogs of Design setup an entire online store. With this store, customers could browse the entire catalog of Fabtech products, easily able search by make and model as well as viewing pictures of the products or purchasing.