Logo Design: All Plush Toys

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The Project

What is that snugly looking creature supposed to be, you ask? That’s the All Plush mascot, and he is a one-of-a-kind fictional animal that tumbled out of our fuzzy brains after a few strong drinks. All Plush wanted a creature for their icon that had the feeling of a stuffed toy without actually resembling a specific animal, to be used for promotion. This eye catching logo is both adorable and intriguing and works great for web, advertisements and packaging.