This was the first of 4 rotating advertisements. Our goal was to promote the KopyKake product, edible, decorative ink sheets for use on a variety of foods. This ad speaks directly to bakery owners , suggesting that their edible products can also double as mobile advertising. While customers walk down the street eating your treats, why not spread your name around as well?

 This ad shows the versitility of the KopyKake product, working not only on cakes but doughnuts as well. Bakeries are now able to sell promotional products for events taking place at any time of day; breakfast meetings, afternoon parties and weekend gatherings.

 While the placement of KopyKake decorations on a cake is rather traditional it is also important not to lose the root purpose of the product. We chose instead to expand upon what kinds of advertising and promotion are possible. Rather than portray writing or symbols we chose to display the wide range of colors that can be utilized to render beautiful images on edible surfaces. The top of a cake can now be a memorable statement.

The cookie ad is one of the more unique opportunities for the KopyKake product. Cookies are a staple not only at a variety of events but as a traditional, comforting snack. When your logo can be put on something so versitile, how can the word not get out?

Our concept for the KopyKake print ads centered on simplicity, targeted content and unique visuals. After analysing the content of existing ads in our target publications we noticed a trend of perfect, unblemished food images. In order to stand out without the use of multiple colors or flashy patterns we chose to show food in its natural state - being eaten! After all, the best advertising is witnessing someone enjoying a product. This ad concept was fun and playful, two things bakers tend to understand. Our main goal in this campaign was to direct viewers to the newly designed Landing Page where our call to action was a sign-up for a free sample

We added the proper analytics and tracking to this site to gauge the impact, not only of our ads, but of our page design and the prominence of the call to action. One of our priorities here at Dogs of Design is to provide clients with visual and tangible measurements of success; with the right analytics and tracking tools we are able to tell our clients who is visiting their site, what they are doing there and how often they turn into customers. This valuable information helps our clients know what they need to accomplish in order to increase their business and keeps us on the right path for success in any campaign.